Acquiring customers is one of the biggest challenges that businesses face. By effectively utilizing a premium keyword domain you can dramatically increase your overall web presence.
What industry is your business in? What products or services do you sell? If someone doesn’t know your business name how would they contact you? What exact phrase would they search for right before you would want them to find you? The answer to all of these questions revolves around keywords. Search engines use many factors to determine how websites get ranked and they place a significant amount of importance on the keywords within the domain.
For example: If your business sells auto glass it may be unlikely that a category killer domain like AutoGlass.com would be within your budget however, a great keyword domain like AutoGlassQuote.com or AutoGlassReplacement.com may.
Such a domain can provide numerous benefits and can also bring in many targeted leads to you company. In Google alone, search terms that include relevant variations of the term “Auto Glass Replacement” total approximately 100,000 per month and the exact search term “Auto Glass Replacement” is searched for around 8,000 times per month.
What does this mean?
Consider the value of a click to your website. Advertisers are paying between $3 to $5 per click for targeted leads using the exact search term “Auto Glass Replacement”. If you own the domain AutoGlassReplacement.com and develop a website with relevant content, it will be much easier to rank well in search engines when someone searches for that search term. This can significantly reduce the need to spend extra money each month on expensive advertising campaigns. If you were to pay for just 300 highly targeted visitors to your website, the total monthly expense to your company would be approximately $1200. By owning the domain not only do you add a significant asset to your business that can later be resold, but you can also significantly reduce or even eliminate many marketing expenses.
Not all keyword domains are created equal.
Generally, the right keyword domain name must contain most of the attributes that are important for a domain to have. Keywords should flow well together, be in the right order and be easy to remember. As long as they are relevant to your purpose, three & sometimes even four word domains can still be very valuable. To be effective it’s important that the “exact match” keyword term is actually searched for. To check this, a good place to start is the Google Adwords keyword tool. Dot Com is the most highly respected extension for a reason and should be acquired whenever possible. Over using numbers and hyphens should also be avoided.
It’s extremely difficult to get poor quality keyword domains to rank well for the higher quality keyword search terms that you would actually like to rank for, i.e.
Like nearly all domain names that are freely available for anyone to register for $10, these types of domains generally do not hold any value other than to the person who registers them. A great keyword domain name that exactly matches someone’s search is more likely to be visited as you will appear to be the authority on the subject.
A Keyword Domain can be utilized in several ways:
- As a redirect to your existing site: The easiest way to use a keyword domain is to use a redirect to drive direct navigation traffic to your existing site from one or more relevant domains. When the domain is entered into the address bar a customer will end up at whatever site you choose. This traffic will be less than search engine traffic but will be highly targeted.
- As a mini site: Another easy way to use a keyword domain is to develop a small website, blog, or sales channel for your product or service with some relevant content related to the domain and your main business and reciprocate links between the two sites. Link building can significantly increase search engine rankings and a mini site can still rank very high in search engines even though it’s not a full blown website.
- As a full niche website: By creating a fully developed website with unique and relevant content and proper search engine optimization (SEO) you can take complete advantage of a keyword domain. Links can still be exchanged between your sites, visitors are more likely to become repeat visitors and you can reap the full benefits of excellent search engine placement.