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Companies That Get It

October 5, 2016fatcityproperties

Companies That Understand The Value Of A Great Domain

1-800-flowers.com, Inc. – Flowers.com

1-800-Wheelchair.com Inc. – Wheelchair.com

A&E Networks (The History Channel) – History.com

American Express – Open.com

Answers Corporation – Answers.com, Dictionary.com, Thesaurus.com, Reference.com

AOL – When.com, Games.com, Love.com

Bank of America – Loans.com

Barnes and Noble – Books.com

Bass Pro Outdoors LLC – Hunting.com

Bayer – Aspirin.com

Brown Shoe Company – Shoes.com

Burlington Coat Factory – Coat.com

Calvin Klein – Bras.com, Underwear.com

Carl’s Jr. – Burgers.com

Citibank – StudentLoan.com

CNET – News.com, Radio.com, TV.com, Kids.com, Help.com, Computers.com, Gaming.com, Auctions.com, Download.com, Online.com, Upload.com, Search.com, Store.com, Builder.com, Shopper.com, Marketplace.com, Updates.com, Buying.com, Chat.com, Welcome.com, Browser.com, Silicon.com , Shareware.com, Freeware.com, Labs.com, Community.com

CNN – Money.com

Conde Nast Publications – Gourmet.com

Country Buffet – Buffet.com

Diago – Malts.com, Rum.com, Scotch.com

Disney – Movies.com, Video.com, Family.com, 101.com, Go.com

Ebay (PayPal) – X.com

Enterprise Rent a Car– RentalCar.com

Fidelity – Retire.com

Fixodent (Procter & Gamble) – Dentures.com

Food Network – Food.com

Foxy Fresh Vegetables – Salads.com

Google – Hello.com

Honda – Scooters.com, Motorcycles.com

JC Penny – Gift.com

Johnson and Johnson – Baby.com

Kay Jewelers – Gold.com

Kraft – CreamCheese.com

K-Swiss – TennisShoes.com

Mannington – Floors.com

Map and Globe LLC – Worldmaps.com

Marchex – Debts.com, Remodeling.com, Beijing.com, Cuisine.com, Motherboard.com

MasterCard – Priceless.com

Melville Candy Co. – Candy.com

Merriam-Webster Inc. – Word.com

Microsoft – Live.com, Surface.com, Investor.com, TV.net, Start.com

National Geographic – Documentary.com

National Pen Co. – Pens.com

Nestle – Meals.com

Nissan – Z.com

Old Country Buffet – Buffet.com

PetSmart – Pets.com

Procter and Gamble – Laundry.com, Toothpaste.com

Puritan’s Pride – Vitamins.com

Qwest – Q.com, FastLane.com, FogLight.com

R.H. Donnelley – Work.com, Business.com

Ragu – Sauce.com, Eat.com

Ralph Lauren – Polo.com, Rugby.com

Rocky Mountain Bicycles – Bikes.com

Roto-Rooter – Plumber.com

Sports Endeavors – Lacrosse.com, Soccer.com

Sylvan Learning – Educate.com, Ivy.com, Hop.com

The Weather Channel – Weather.com

The Knot Inc. – Weddings.com

Travelocity – Vacations.com

U-Haul – Trailer.com

Unilever (Products include: Knorr, Slim Fast, Vaseline) – Soup.com, PeanutButter.com

Viking – OfficeSupplies.com

Visit Technology Group – Visit.com

Woodway USA– Treadmills.com

Yahoo! Inc. – Contests.com, Broadcast.com

 

Many businesses do not fully understand the impact that the right domain name can have. The domains above are examples of high quality generic names that are being put to excellent use. The majority of the companies above own dozens if not hundreds or even thousands of domains to support their businesses. Some, like Microsoft, own tens of thousands of domains to drive targeted traffic to their websites as well as to protect their brands.

 

The companies above not only own great generic / keyword domains that define their businesses but nearly all of them had to reach out to the prior owner to acquire them. While most of the domains listed are very broad and even define an entire category of products or services it’s important to realize the power of a domain that includes targeted keywords which would be more cost effective for a smaller business. It simply isn’t feasible for most businesses to purchase a $100,000 domain let alone a Million+ dollar domain name like many of those above. However, there is currently a tremendous opportunity to invest in domains priced below $25,000 which can still be very beneficial to your business.

 

Many of the most successful small to medium sized businesses are actively making their presence known by utilizing targeted domains that exactly match their product or service. By doing so, they are simultaneously decreasing or even eliminating expensive print advertising.

 

Several years ago if someone wanted to find a local business they would look to the yellow pages. Today most go online for a faster and easier search. 70% the US population under the age of 65 uses the internet to find local businesses. However, only about 40% of the world’s population use the internet, so the impact of a great domain will continue to increase.

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