A Geographically (Geo) Targeted Domain contains a keyword relating to a specific city, state, country, place or region.
Domains like LosAngeles.com, MiamiRealEstate.com, KirklandCondos.com, SeattleHomes.com, EvansvilleStorage.com, WyomingCoal.com, OHmovers.com, DenverAutoGlass.com, HoustonAttorneys.com, and CaribbeanVacations.com are all examples of Geo Targeted Domains.
Geo domains are becoming an increasingly valuable asset class as the demand for them continues to grow. The main reason for this is that businesses want to be thought of as the local authority for their products and services.
When people want to buy or sell a home in their city they want people to think of them, when someone thinks about getting a plumber they want to be thought of as THE plumber for their city, condo or apartment owners want to be thought of as the only relevant condos or apartments in their city, when someone wants a dentist, doctor or attorney… etc.
A Geo targeted domain is easier to rank in search engines for the exact term it contains which increases the likelihood of highly targeted visitors to your website.
A premium Geo domain can even be a uniquely brandable identity that you can build a business around. For instance, a friend of ours built a successful rental listing service called SeattleRentals.com. Over the course of a few years, SeattleRentals.com has become a great place to find an apartment, condo, home, or vacation property in the greater Seattle area. Owning the right domain name provided a great jump start towards that success.
Geo targeted domains are easy to remember and may result in a significant increase in direct navigation traffic.
It’s important to still register the domain name for your business (if it’s not already a Geo targeted domain like the example above). However, the likelihood of prior and future customers finding you increases dramatically when you also own the right Geo targeted domain. Consumers may already know exactly what they are looking for and simply type in a Geo targeted domain directly into the address bar and hit enter to end up at your site.
Much like a keyword domain, a Geo targeted domain can be used as your main site, a redirect to your main site, or an additional site that provides relevance, credibility and links to other site(s). Even owning the domain without utilizing it may still benefit you as it’s not being used against you by your competitors.
Real Estate Domain Names
Real estate related Geo domains are in extremely high demand because a single lead can result in a sale which brings in thousands of dollars in commission.
There are approximately 4,500 cities in the United States with a population of more than 5,000. It’s very uncommon for a real estate related Geo domain for any city in the United States ending in realestate.com or homes.com (i.e. DenverHomes.com or ArlingtonHeightsRealEstate.com) to become available to be registered as real estate domains command top prices:
|Domain Name||Sold Price|
At Fat City Properties you don’t need to overpay to acquire a great real estate domain name. We have real estate domains available in nearly every state, most of which are available for purchase for under $5,000. We also offer leasing options for all of our Geo domains from 6-36 months.*
At an average US home sales price of $272,900* and a commission rate of 3%, it doesn’t take much to achieve a high return on investment for a premium domain name like those above. A great geo domain put to the right use is an invaluable asset that can pay for itself many times over.
*Signed lease agreement required. Automatic monthly payments set up through Escrow.com secure domain name holding service. Average 2010 home price from http://www.census.gov/const/uspriceann.pdf
**It’s important to not confuse geo targeted domains with geographically targeting a website to a different country which is commonly done through the use of ccTLD’s, language meta tags, through a Google Webmaster Tools account etc.